Long tail theory chris anderson

The long tail theory was devised in 2006 and describes the phenomenon of mainstream audiences losing their audiences more rapidly than the niche. 

How poducts are advertsed using soical media.

Choose a musical artist of your choice and investigate the s

Wikinomics

Wikinomics is the way that the internet changed to allow people to buy and sell online. Some examples of this would be amazon, ebay, shpok, wish and youtube.

Structure of unit 6 exam

1. Understand how onlne and social media products are used

2. Understand the impact of social media and globalisation on media audiences and producers 

3. Understand how global industries use social media.

4. Know how to plan and manage a social media campaign

Social media platforms

Social media channels and what are used for.


Twitter-
Twitter is a micro blogging platform used by many to talk about many different issues. Recently it has become synonymous with political campaigns such as that of of President Donald Trump.

Facebook-
Facebook was one of the largest early social media platforms. People can use Facebook to talk to Friends, update their profiles and follow celebrates and pages which allign with their interests. This website can be used to share photos, or "status updates" which are essentally something that someone wants to tell everyone they have as a freind about.

Tumblr-
Tumblr is very similar to twitter although it is more exclucivly targeted towrds young poeople. Much in the same vein as twiter it can be used to share text based posts photos or GIFs to each other. Asm well as this tumblr offers interation with other people with neiche interests through the use f their tag system and their looser restriction on what can be posted.

Instagram-
Intagram is a social media platform that is used exclucivly for photography. This means that you must have a photo avalable to post to this site. Much like twitter and tumblr this website uses a hashtag system in order top cator towards seperate interests and their are many acounts devoted to films, tv shows and music artists that people may have an interst in.

Snapchat-
Snapchat is a very unique social media platform as that it is far more personal to the individual using it. Every peoson who becomes a contact to another on snapchat has to send a request which ois then aproved by the other. This means that everything sent out is to a selct group of people who you know. As well as this snapchats flagship feature was the "story" which is where someone posts significant or funny moments from their day. This is then deleted after 24 hours of being avalable for all of their contacts to veiw.

Starter Task

Personal use of social media:

• Most useful to interact with friend.
• Smaller audiences.
• More likely to share political opinions.

Professional use of social media:

• Used to advertise products and events as well as to interact with members of a companies target audience
• Often companies will have far larger audiences. 
• No inflammatory statements abut politics or personal political views.