Crowd funding

]Crowd funding

The Zen Egg (Stress relief tool)

The Zen egg was a crowd funding project on kickstarter which aimed to gain $2200 towards the producion of a small wooden eg whci would ac as a stree relief tool to the user.

CrowdSoucing

Waze - Smartphone app

Waze wa an app that would allow people to report traffic jams i their area so that people would be able to aviod them

LO2 Crowd funding a sourcing examples

LO2 Understand crowd funding and crowd sourcing

crowd funding and crowd sourcing

What is crowd funding?

Crowd funding is where a creator pitches a product online giving a product as well as a Target which must be reached before the product can be made. This method of unding takes advanage of he global reach that new projects have due to onlie technoligy bein avalible around he world.



What is Crowd sourcing?

Crowd sourcing is where a creator gains the personnel and equipment necessary for the production of their project via the Internet which allows them to connect with people all around the world who suit the needs of their projects via globalism.

What is Globalisation?

Is the process of international integration arising from the interchange and exchange and exchange of products, ideas, politics and in particular pop culture.
Globalisation is also seen as a way in which international boundaries that  once existed are broken down by the advent of new technologies.

Two great examples of globalisation is the migration of food chains such as Starbucks and McDonald's to countries like India and China as well as the increased popularity of Indian Bollywood as well as Japanese Anime in countries in the west.

When a product has the potentially to reach a new audience (the equipment and budget) then this is called the projects "global reach." Products now have a much larger global reach due to the advent of the internet and particularly You tube in terms of media products.

Global village:
Global village is the idea that physical boundaries between countries owing to new media technologies and that because of this the world is now one big village. This theory was devised by Marshall McLuhan.

Kick starter

Kickstarter is a website that allows creators to finace heir projecs via crowd fundig. It was launched in 2009. The highest ever funded project was called "Pebble Time" 

Needle 

field agent 

Fidget enguage 

Vine

What is vine?
Vine is a social networking plaform in which users can upload 6.5 second long vidoes to their profiles

Social TV and second screening

Alka Marwaha (2009) theorisd that poples consumption of media is becoming more intigrated with their cosumpiion of social media.

• Get glue ans Miso use chea in sytems 
• Zeebox displays relevent tweets and wikipedia pages 

HOMEWORK FOR TODAY

Stranger things season two:

“Stranger Things” is one of the most viewed Netflix original shows of all time. Its first season was streamed by over 14 million people within 35 days of release and therefore it can be predicted that the second season will attract a lot of attention.

Here I have attempted to show how the second season of this award winning show has been advertised.

Social media platform one: Facebook

The Facebook page for the series has been changed to promote the second season of the show and has also attempted to post more frequently in order to gain more attention and reach people who may not have seen the first season. Facebook is great for advertises as that it can be seen by a user when any of their friends like or comment on it. So if a person with 100 friends like a promotional post which will suit the interests of another they will also see it.

It is for this reason that the people in charge of this page have posted such a large amount of content in recent weeks.

Social media platform Two: Intagram

The instagam page for the show as been simmarllaly changed to show the fact tat the second season is on its way. As well as this the company has made their bio the tag line of the second season and the relese date so that anyone who ends up on the page will read hat first. 
As well as this Netflix allows meme pages to create and distrobute content over the website as to allow them to enguage their young (13- 25) target audiance. 

Glossary

Glossary

• Web 2.0

The second stage of internet usage which pionered interactive content such as streaming and intenet shopping. This theory was devised by O, Reily in 2006

• Wikinomics

The new business model of the internet I.e the new ways that the intwerne that can be used to buy and sell producs.

• Prosumer

A term typicly used in music to talk about someone who is not a proffesional can create content and distrobute it to an audiance.

• UCG

User geneated content

• Convergance culture

The theoy that our entire culture now relies on technological convergance for things such as social media. (Henry Genkins 2006)

• Participatiary culture

 The theory set out by genkins that people can nw take part in what they consume.

• Social TV

Where audiance membes controbute their opions to other while watching a TV programe.  

• Second screening

Where audiances can use two different channels (or social medial plaforms) to consume two different aspects of the same media product.