Glossary

Glossary

• Web 2.0

The second stage of internet usage which pionered interactive content such as streaming and intenet shopping. This theory was devised by O, Reily in 2006

• Wikinomics

The new business model of the internet I.e the new ways that the intwerne that can be used to buy and sell producs.

• Prosumer

A term typicly used in music to talk about someone who is not a proffesional can create content and distrobute it to an audiance.

• UCG

User geneated content

• Convergance culture

The theoy that our entire culture now relies on technological convergance for things such as social media. (Henry Genkins 2006)

• Participatiary culture

 The theory set out by genkins that people can nw take part in what they consume.

• Social TV

Where audiance membes controbute their opions to other while watching a TV programe.  

• Second screening

Where audiances can use two different channels (or social medial plaforms) to consume two different aspects of the same media product.